Sending traffic to a casino is only worth doing if the numbers hold up and the payments arrive. The affiliate programme at Vinyl Casino pays up to 65 percent, runs on CPA and revenue share, and covers more than fifty territories. This page sets out how the arrangement works before you sign anything.
Partners work with us across casino, sports betting, and esports traffic, so the programme is not limited to a single vertical. What suits your audience depends on how they play and how long they stay. The terms below apply the same way to a single-site affiliate and to a large media partner.
Commission models
Two structures are on the table, and which one fits depends on the traffic you send. Revenue share pays a percentage of net revenue generated by the players you refer, continuing for as long as those players remain active. CPA pays a fixed amount for each qualifying player, with the qualifying conditions agreed before your account goes live.
Here is what shapes the rate you are offered:
- Volume and consistency of the traffic, since steady quality beats a single spike
- Player retention and lifetime value, which matter more to us than raw signup counts
- The markets you work in, as costs and competition differ sharply between territories
- Whether you take revenue share, CPA, or a hybrid arrangement combining both
Top partners are offered terms that go beyond the standard schedule, negotiated case by case rather than published as a fixed tier. That is a reward for performance, not a bonus handed out on request. If your numbers justify it, our affiliate team will discuss it with you directly.
Payments and reporting
Earnings are withdrawn through flexible payment options, agreed with you so they fit how you actually run your finances. Payment schedules and minimum thresholds are confirmed when your account is set up. We would rather agree the details up front than leave you guessing at the end of a month.
Your statistics dashboard shows the metrics that decide your income, including clicks, registrations, deposits, and revenue by campaign. The point of that data is to let you adjust while a campaign is running rather than review it afterwards. Figures are yours to check at any time, and disputes get looked at properly.
Tracking and technical setup
We support data transfer through Postback URL, so your own systems stay current with activity on your links. Setting it up is a technical task our team will walk you through, and it works with the common tracking platforms. Once configured, conversions appear on your side without manual reconciliation.
Promotional material is supplied in a range of themed formats built for the markets we operate in. Banners, landing pages, and creative assets can be adapted where a campaign needs something specific. Ask the affiliate team rather than building from scratch, since something suitable often already exists.
Rules we hold partners to
An affiliate arrangement only works when both sides protect the same players, and a few conditions are non-negotiable. Marketing must never target anyone below the legal age in their province, which is 19 in most of Canada and 18 in Alberta, Manitoba, and Quebec. Promotional claims must match our actual terms, since a bonus described wrongly becomes a complaint we both have to deal with.
The rest of the standard is short and firm:
- No promotion of the brand to self-excluded players or through channels aimed at vulnerable audiences
- No brand bidding on our trademarks in paid search unless we have agreed it in writing
- No spam, misleading creative, or fake news formats presenting the casino as something it is not
- Responsible gambling messaging and age restrictions kept visible in your material
Breaching these can cost you commissions and the account itself, and we would rather say that plainly than enforce it as a surprise. Our licence carries obligations, and partner traffic falls inside them. Working within the rules keeps the relationship long and the payments uninterrupted.
Joining the programme
Applications start with an email to our affiliate team, who will ask about your traffic sources, markets, and preferred commission model. Approval is not automatic, since we look at where the traffic comes from before opening an account. A clear description of your setup speeds that up considerably.
Write to [email protected] to begin, and include enough detail for a useful first reply. Questions about existing accounts, tracking problems, or commission queries go to the same address. Player support enquiries belong with our general support team instead, and sending them there gets you a faster answer.
